About Nayli Russo | Russo Leadership
Founder

Nayli Russo

Founder, Russo Leadership

Leadership strategist, researcher, and founder. I build frameworks grounded in what I have lived, researched, and proved in rooms that were not built for me.

PharmD MBA Former Chief of Staff Former VP People & Strategy Creator, ICL™
The Story

I did not arrive here
in a straight line.

I left a successful pharmacy career in Venezuela at 23 and arrived in the United States with a degree that did not transfer, a language I was still learning, and no map for what came next. I started over as an au pair. I rebuilt from scratch.

Over the next decade I earned an MBA, led inside healthcare and professional sports organizations, served as Chief of Staff at Highmark, and became VP of People and Strategy at the Pittsburgh Pirates. I was the fixer, the strategist behind the scenes, the person who held the room together when the pressure was highest.

And I know exactly what it costs to lead from a version of yourself that is not quite true. To be so good at adapting to what the room needs that you gradually lose track of what you actually think. That cost is the foundation of every piece of work I do.

"I believe success means nothing if you lose yourself in the process."

Nayli Russo
Nayli Russo facilitating a leadership session
Leadership summit
Leaders at work
Experience & Credentials

The rooms I have
led inside.

01
Chief of Staff
Highmark Health — one of the largest Blue Cross Blue Shield plans in the country. Led strategy, cross-functional alignment, and executive operations at scale.
02
VP, People & Strategy
Pittsburgh Pirates — launched the organization's first Leadership Academy and led large-scale leadership, culture, and strategy alignment transformations.
03
Founder, Russo Leadership
Built a boutique leadership practice grounded in original research. The Identity-Centered Leadership™ framework guides every engagement across all six service areas.
04
PharmD
Doctor of Pharmacy — Venezuela. The discipline, precision, and evidence-based thinking from clinical science shapes how every framework is built and validated.
05
Executive MBA
Business strategy, organizational behavior, and systems thinking. The bridge between the clinical precision of the PharmD and the complexity of organizational leadership.
06
500+ Leaders Developed
Across healthcare, professional sports, technology, government, and entrepreneurship. At every level from new managers to C-suite executives and boards.
Certifications & Assessments
Strategy Execution — Harvard HR Management Lean Six Sigma Everything DiSC® Authorized Partner Five Behaviors® Authorized Partner 6 Types of Working Genius™ DiSC® Agile EQ Work of Leaders®
How the Framework Was Built

Not a theory.
A finding.

Over the better part of a decade, I interviewed leaders across healthcare, sports, corporate America, government, and entrepreneurship. I was looking for what separated the leaders who held under pressure from those who did not.

What I found was consistent across every industry and every level. The leaders who were most distorted, most performing a version of themselves that was not quite theirs, were almost never the weakest performers. They were the strongest. The most adaptive. The most capable of giving every room exactly what it needed.

And the most exhausted by the cost of doing it. That finding became the Identity-Centered Leadership™ framework.

Explore the full framework →
25
Leaders interviewed across industries and levels in the original research study
9
Key findings validated — including that alignment is physical and distortion is structural
2
Models — the Four Identity Zones™ and Three Configurations — that work together
1
Diagnostic question that locates everything: Do I still know what I actually think?
Mission

Close the gap between what organizations intend and what they produce.

That gap is where performance, culture, and execution live. We diagnose first. We prescribe second. Every engagement is designed to hold after we leave the room.

Vision

Every executive team knows the difference between the problem they can name and the one actually driving it.

And has the clarity and tools to address both. That is a future where leadership is built deliberately, not assumed, and where every organization has the systems to perform consistently at scale.

What People Say

Personal impact.

"

Nayli sifts through complex leadership dynamics and brings clear, powerful insight that leads to meaningful outcomes. She brings her whole self — her intellect, her empathy, her creativity — to the work.

Senior Leader
Healthcare Organization
"

Nayli has a rare ability to coach people beyond their comfort zones with just the right balance of compassion and push. She left a lasting impact on the students she coached and modeled leadership that holds.

Kevin Dietrick
Associate Dean for Strategy
"

She redefines what is possible. Her frameworks bring clarity, alignment, and lasting results — and I have personally grown through her mentorship.

Justin Aglio
Associate VP, Penn State Outreach
The Ecosystem

One founder.
Three ways to engage.

One organizational practice. One self-paced academy. One community for Latina leaders. All three are grounded in the same foundational belief: you do not have to lose yourself to lead.

Russo Leadership

Leadership development, executive coaching, team performance, and organizational advisory for companies that need their leaders to perform under pressure without losing themselves or their teams.

Explore our services →
Undeniable Leaders Academy™

Six self-paced programs for individual leaders who want to do the identity work on their own timeline. Assessment-driven, ICL™ grounded, and built for leaders who cannot wait for the next cohort to start.

Visit the Academy →
Undeniable Latinas™

A community and leadership framework for Latinas navigating systems that were not built for them. Where Latinas stop shrinking and start choosing. Discover your style. Own your power. Lead from who you are.

Visit Undeniable Latinas →
Ready to Work at the Root?

Identity first.
Everything else follows.

Whether you are developing a single leader or rebuilding a leadership culture, the work starts in the same place. Let us find out where your organization is and what it is costing you.

How We Engage

We diagnose first.
We prescribe second.

“Every engagement is designed to hold after we leave the room.”

Most leadership interventions fail because they prescribe before they understand. We never walk in with a predetermined solution. We walk in with a diagnostic lens, and we build from what we actually find.

01
Diagnose

We start by understanding what is actually happening — not what looks like the problem from the outside.

Leader and team interviews Behavioral assessments Identity and alignment diagnostics Structural analysis where needed
02
Align

We partner with senior leaders to clarify priorities, define success, and establish the systems that support performance.

Priority and expectation clarity Leadership system design Stakeholder alignment Engagement scoping
03
Build

We develop leadership capability through pathways, coaching, and team development tailored to your people, culture, and pressure points.

Facilitated cohort programs Executive coaching Team performance work ICL™ framework application
04
Sustain

We reinforce new skills and systems with practical tools, accountability structures, and ongoing support to make the change hold.

Practical toolkits and frameworks Accountability structures Ongoing advisory support Measurement and follow-through

Most programs help until the pressure increases and the behaviors revert. Ours are built so they do not.

Start with a Diagnosis →
Hear from customer
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“What makes Nayli’s training so effective is her approachable style and the way she makes complex ideas easy to understand and apply. She creates a welcoming environment where everyone feels engaged, and her personable approach helps the lessons resonate long after the session ends.

Patrick Fisher

Chief Executive Officer
“Nayli transforms people, culture, and systems. Her frameworks bring clarity, alignment, and lasting results. I’ve watched her elevate organizations—and I’ve personally grown through her mentorship. She redefines what’s possible in leadership.”

Justin Aglio

Associate Vice President, Penn State Outreach
“I've never been with a baseball organization that offers classes like this. The content has been so applicable to day-to-day work and interactions that I now wonder why every organization doesn’t make this part of professional development.”

Noah Woodward

Analyst, Research & Development
“Nayli offered me an insight framework that helped me better understand my needs, wants, and frustrations at work and allowed me to apply that forward to benefit my team of leaders.”

Leah Vogely

Director of Experience Design, Exelon
“Working with Nayli Russo has been nothing short of transformative for me, both professionally and personally. Through her coaching, I’ve not only unlocked my potential but also gained a newfound confidence in my business acumen."

Kelly Ross

manager, internal communications